Jingjing Fan founded Elleme (derived from the French phrase “elle aime”, meaning “she likes”) in 2015.
I decided to work on (fictional) rebranding of this handbags label for my design course on Domestika 👀
Rebranding is focused about symbol design, because the brand doesn’t had one yet.

Logo design – Monogram design – Branding – Packaging

If you want to discover more about me, my work, my inspirations and follow the process of a (fictional) rebranding.
This course starts from the importance of a typographic choice to the creative work around the symbol for the brand ❤️