PAIN PAIN

PAINPAIN, bakery and pastry is located 88 rue des Martyrs – 75018 Paris, on Montmartre, near Les Abbesses.
Sébastien Mauvieux, the owner & baker, wanted to go further, giving new impetus towards contemporary bakery codes.
We had carte blanche to create this whole new bakery & pastry.

Name – Logo – Visual identity – Packaging – Website

Art Direction & Graphic Design with Agence LaPetiteGrosse

Interior design : Bateaumagne

Photos : Kathleen Finlay