NEWS - Page 7 sur 11 - JEFFERSON PAGANEL / Branding - Art Direction - Logo Design - Graphic design - PackagingJEFFERSON PAGANEL / Branding – Art Direction – Logo Design – Graphic design

William Forsythe x Ryoji Ikeda

Stunning collaboration between William Forsythe & Ryoji Ikeda in La Villette, Paris.

All about movement and sound… beautiful and poetic.

Here a video of this 2 monumental installations.

YSL MARRAKECH

This month I had the chance to visit the new Yves Saint Laurent museum in Marrekech, designed by the brilliant Studio KO.

The outside of the building is intended to evoke the “weft and warp of fabric” while the interior is designed to evoke the lining of a couture jacket, “velvety, smooth and radiant.”

.GIF

My never ending passion for .gif is a daily hunting

Some of my recent favorites !

SUMMER

Summer break on the wonderful IBIZA island ☀️

WECHAT

> My first interview published on the Chinese social media : WeChat

Some extracts :

What type of person are you in the creative field? Where do you get creative inspirations?

My personal approach to graphic creation could be defined by: strong impact, colorful, with meaning and a particular sensibility for typography. My inspirations are quite various, through books, magazines, travel and internet. Many things inspire me in the graphic design from England, Denmark, USA and Australia.

What is the biggest difficulty you encountered when working?

There is more pleasure than difficulty luckily! One difficulty would be to find the right way to explain the context, the references, the approach and the consistency of the whole of a project to a client who does not know at all this area. This is a difficult but extremely important part because a good project unexplained will have no chance to be approved…

What is your expectation of your career?

I wish to continue to evolve in art direction & graphic design, I would love to get the opportunity to work on food packaging, visual identities for restaurants or hotels and also to create the layout of artist books.

Thank you Emily from Shanghai✌️

MOUNT FUJI 🗻

In love with this Mount Fuji 360 book from the great Counter Print

BONE MAG

New interview about my career and collaborations with some great companies. In BONE magazine from Istanbul, Turkey.

Here an extract :

In your opinion, what does it take to be an art director?

In my opinion, you need a good mix between knowledge of drawing ( not only for the skills but also to understand and know how to look at things ), a very strong culture of visual communication ( history of art, graphic design from the past and also what’s up today ), curiosity, audacity & passion…!

What do you think is the worse thing that could happen to a graphic designer?

Be blind ?