FLORATROPIA

Floratropia is an all-natural and conscious fragrance house founded by Karine Torrent. It initiated a new vision of perfume that links aesthetics & eco-thinking. Floratropia is an ethics of eco-thinking and sustainable development that aims to limit the impact of perfume on our planet and to preserve the beauty of the flora. The big challenge was on the packaging: how to design a premium & classy doypack?

Logo design – Brand identity – Packaging design

Fonts: Peignot by Cassandre / Canela by Commercial

Photos: Anne-Marie Janssen / Maurizio Pighizzini

Refillable perfume necessary : Ephyre Paris

Press : ELLE / Vogue / Marie-Claire / M le monde / 
Luxe Packaging / AnousParis / Vanity Fair / Milk / AUPARFUM…