First, the word “OMMA” comes from the ancient Greek “ὄμμα” (ómma), meaning “eye” or “gaze.” It refers to sight or visual perception in a deeper, more symbolic sense, sometimes associated with clarity, light, or wisdom.

To emphasize the level of expertise, the logo designed by us is built on an elegant typeface, with capital letters for prestige. Slight serifs lend a historical feel, while subtle thick and thin strokes establish a high-end positioning. We also chosed the spectral typeface, a versatile serif that perfectly complements the visual identity. The symbol consists of two juxtaposed dots, evoking eyes, the gaze, and the heart of this medical practice's activity.

Brand identity - Art direction