LESS IS BOLD

ABOUT
Jefferson Paganel, also known as JEFFPAG, is the studio’s founder & creative director. He has been working as a graphic designer and art director for 20 years and has won several design awards throughout his career. Jeff has successfully combined his parents’ professions — she was an illustrator and he was an engineer at 👁️🐝Ⓜ️ — to create a space that fosters reflection & creativity. He is passionate about beautifully crafted objects, good food and asking questions. He is pursuing his dream: to explore every corner of the world with his wife and son.
TEAM WORK
We work closely with the industry’s leading professionals on an ongoing basis and, over the years, we have forged close relationships with a wide range of brands and creative entrepreneurs who share our values.
CLIENTS
HOSPITALITY
HÔTEL PLAZA ATHENÉE
LE MANDARIN ORIENTAL
A WEEK ABROAD
LAO BAR
TERITORIA
DECORATION + ARCHI
THE SOCIALITE FAMILY
BATEAUMAGNE
LEDADASHOP
OMMA
PIERRE FREY
LINKCITY
HERBEZ ARCHITECTES
VINCI
SOGEA
FASHION + JEWELRY
NIKE
DOUBLE MAGAZINE
REEBOK
ESMOD
LE CHAMEAU
PETIT BATEAU
ANDREA CREWS
ADIDAS
EPHYRE PARIS
SANDRO PARIS
PETER AND MAY
MARC LE BIHAN
LITTLE CIGOGNE
HYES STUDIO
HUBLOT
BEAUTY
IOMA
KENZO PARFUMS
CAUDALIE
C.LAVIE
FLORATROPIA
FOOD & BEVERAGE
HENNESSY
RUINART
PIPER HEIDSIECK
DOM PERIGNON
MOËT & CHANDON
PAINPAIN
VERGERS ST EUSTACHE
MAISON CHEVET
HUGUENIN
LOUISE SKADHAUGE
ART + MUSIC
TOKYO CONTEMPORARY ART MUSEUM
ED BANGER REC
GALERIE GUIDO ROMERO PIERINI
LOU ROS
ARTFWD
PHANTOM PUNCH
WALL ON STAGE
CORPORATE & FINANCE
LVMH GROUP
FINANCIERE DE LA SEINE
LE BHV/MARAIS
AMBASSADE DES ARTS
MAJ CONSULTING
DARROIS AVOCATS
FIDUCIM
HAVENIR
LOBE LAW
CARDIAN AVOCATS
GRAMOND AVOCATS
LX AVOCATS
AND MANY TO COME!
OUR EXPERTISES
Branding
Logo Design
Art Direction
Visual identity
Packaging Design
Editorial Design
Illustration
Type Design
Web Design


OUR ETHOS
We create environments, tell stories and design eye-catching visuals for brands with a unique vision. We work in partnership with our clients. Your success is our success, and a project is only complete when everyone feels the magic.
Standing out - Relevance - Meaning - Uniqueness - Roots - Endurance - Rigour - Rebellion - Memories...
Welcome to our world!
HOW CAN WE HELP
Develop new business activities.
Re-design existing ones.
Gain a deeper understanding.
Attract attention.
Strengthen your brand image
HOW WE WORK
We listen carefully.
We ask questions.
We identify problems.
We explore ideas together.
And we help turn strategy into creative implementation.
OUR DREAM PLAYGROUND
A footwear brand – A perfume brand – A chocolate brand – A bicycle brand – An airline brand – A range of wine labels – A jewellery brand – Food or beverage packaging – A new shop – A new hotel – A new restaurant – A collection of books – A music label – A road freight company – A wellness space – A new sun cream...
Or a completely mad and brilliant project straight from outer space 👽
AWARDS
CLUB DES DA 2019 – AFTER PARTY
CLUB DES DA 2020 – 75010
DNA AWARDS 2022 – A WEEK ABROAD
14 medals on Behance
TEACH + TALK
EPSAA jury degree
Domestika online design course
SupDesign jury degree
SupDesign branding teacher
PRESS
Another Magazine
Badcass
Brand New
Clickclk
Counter Print
Cover Junkie
Design ideas
Etapes:
Eye
Gestalten
INfluencia
IdN magazine
Images Publishing
It’s nice that
It’s nice that
Konbini
Milk magazine
MindSparkle
Numéro
Purple
Sandu Publishing
Type Only
The Socialite Family
The design Kids
The Dieline
Trend List
Viction:ary
Villa Mediterrannée
WeChat
World Brand Design
LESS IS BOLD

ABOUT
Jefferson Paganel, also known as JEFFPAG, is the studio’s founder & creative director. He has been working as a graphic designer and art director for 20 years and has won several design awards throughout his career. Jeff has successfully combined his parents’ professions — she was an illustrator and he was an engineer at 👁️🐝Ⓜ️ — to create a space that fosters reflection & creativity. He is passionate about beautifully crafted objects, good food and asking questions. He is pursuing his dream: to explore every corner of the world with his wife and son.
TEAM WORK
We work closely with the industry’s leading professionals on an ongoing basis and, over the years, we have forged close relationships with a wide range of brands and creative entrepreneurs who share our values.
CLIENTS
HOSPITALITY
HÔTEL PLAZA ATHENÉE
LE MANDARIN ORIENTAL
A WEEK ABROAD
LAO BAR
TERITORIA
DECORATION + ARCHI
THE SOCIALITE FAMILY
BATEAUMAGNE
LEDADASHOP
OMMA
PIERRE FREY
LINKCITY
HERBEZ ARCHITECTES
VINCI
SOGEA
FASHION + JEWELRY
NIKE
DOUBLE MAGAZINE
REEBOK
ESMOD
LE CHAMEAU
PETIT BATEAU
ANDREA CREWS
ADIDAS
EPHYRE PARIS
SANDRO PARIS
PETER AND MAY
MARC LE BIHAN
LITTLE CIGOGNE
HYES STUDIO
HUBLOT
BEAUTY
IOMA
KENZO PARFUMS
CAUDALIE
C.LAVIE
FLORATROPIA
FOOD & BEVERAGE
HENNESSY
RUINART
PIPER HEIDSIECK
DOM PERIGNON
MOËT & CHANDON
PAINPAIN
VERGERS ST EUSTACHE
MAISON CHEVET
HUGUENIN
LOUISE SKADHAUGE
ART + MUSIC
TOKYO CONTEMPORARY ART MUSEUM
ED BANGER REC
GALERIE GUIDO ROMERO PIERINI
LOU ROS
ARTFWD
PHANTOM PUNCH
WALL ON STAGE
CORPORATE & FINANCE
LVMH GROUP
FINANCIERE DE LA SEINE
LE BHV/MARAIS
AMBASSADE DES ARTS
MAJ CONSULTING
DARROIS AVOCATS
FIDUCIM
HAVENIR
LOBE LAW
CARDIAN AVOCATS
GRAMOND AVOCATS
LX AVOCATS
AND MANY TO COME!

OUR EXPERTISES
Branding
Logo Design
Art Direction
Visual identity
Packaging Design
Editorial Design
Illustration
Type Design
Web Design

OUR ETHOS
We create environments, tell stories and design eye-catching visuals for brands with a unique vision. We work in partnership with our clients. Your success is our success, and a project is only complete when everyone feels the magic.
Standing out - Relevance - Meaning - Uniqueness - Roots - Endurance - Rigour - Rebellion - Memories...
Welcome to our world!
HOW CAN WE HELP
Develop new business activities.
Re-design existing ones.
Gain a deeper understanding.
Attract attention.
Strengthen your brand image
HOW WE WORK
We listen carefully.
We ask questions.
We identify problems.
We explore ideas together.
And we help turn strategy into creative implementation.
OUR DREAM PLAYGROUND
A footwear brand – A perfume brand – A chocolate brand – A bicycle brand – An airline brand – A range of wine labels – A jewellery brand – Food or beverage packaging – A new shop – A new hotel – A new restaurant – A collection of books – A music label – A road freight company – A wellness space – A new sun cream...
Or a completely mad and brilliant project straight from outer space 👽
AWARDS
CLUB DES DA 2019 – AFTER PARTY
CLUB DES DA 2020 – 75010
DNA AWARDS 2022 – A WEEK ABROAD
14 medals on Behance
TEACH + TALK
EPSAA jury degree
Domestika online design course
SupDesign jury degree
SupDesign branding teacher
PRESS
Another Magazine
Badcass
Brand New
Clickclk
Counter Print
Cover Junkie
Design ideas
Etapes:
Eye
Gestalten
INfluencia
IdN magazine
Images Publishing
It’s nice that
It’s nice that
Konbini
Milk magazine
MindSparkle
Numéro
Purple
Sandu Publishing
Type Only
The Socialite Family
The design Kids
The Dieline
Trend List
Viction:ary
Villa Mediterrannée
WeChat
World Brand Design

