SAINT LAURENT

Hedi Slimane took the creative reins at Saint Laurent in March 2012,
he decided to rebrand globally this iconic couture house.
As many of my graphic designer friends, I was a HUGE fan of this
beautiful YSL designed by the talented Cassandre… so I was a bit sad
and wondering « why? » Slimane decided to change the logo to Saint Laurent Paris.

We say in French « mieux vaut tard que jamais »…
Hedi Slimane finally speaks on this ambitious rebranding project: HERE & HERE