NEWS

SAINT LAURENT

Hedi Slimane took the creative reins at Saint Laurent in March 2012,
he decided to rebrand globally the Couture house.
Like many of my graphic designers partners, I was a HUGE fan of this
beautiful YSL designed by the famous Cassandre… so I was a bit sad
and wondering « why? » Slimane decided to change the name to Saint Laurent Paris.

We say in French « mieux vaut tard que jamais » … Hedi Slimane finally speaks
on this ambitious rebranding project :
HERE & HERE

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